Marketing News

Gisele Bündchen Heats Up Garnier in Haircare Campaign

The supermodel and new brand ambassador proves using Fructis Diamond Sleek Shine-Coat Smoothing Spray keeps her trademark tousled waves frizz-free.

Miami’s high humidity is no match for Gisele Bündchen’s golden tresses.

The legendary supermodel and new brand ambassador for Garnier “proves” that using the brand’s Fructis Diamond Sleek Shine-Coat Smoothing Spray keeps her trademark tousled waves frizz-free and healthy, according to officials.

“She embodies the very essence of our brand – a holistic, grounded approach to beauty that begins with wellness and radiates outward and is made to look good and feel good,” said Sandra Villarreal, general manager for Garnier. “Gisele’s long-standing commitment to balance, vitality, and mindful living makes her a natural partner for us. As we introduce Fructis Diamond Sleek, a formula designed to deliver lasting smoothness and high-shine performance, her modern approach to self-care brings this innovation to life in a way that feels both authentic and aspirational.”

Diamond Sleek’s “Complex” Science

Fructis Diamond Sleek Shine-Coat Smoothing Spray delivers sleek results in an easy-to-use spray format. The formula features up to 8% Vegan Keratin and Smoothing Complex nd argan oil. Activated by heat, Diamond Sleek resists humidity for a sleek, diamond-like finish—making it effective in climates like Miami’s heat and humidity, says the brand.

Garnier said scientific testing confirms up to 100 hours of frizz-free sleek, diamond-like shine, 38% light reflection, three times smoother hair and heat protection up to 450°F.

Watch the campaign here:

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